Designed to raise funds and bring new audiences to the LA Botanical Gardens, Terabyte is an innovative annual cultural event blending technology nature art and music. Daglish-Schommer designed the marketing strategy and art direction for this event, bringing together a diverse pool of talent, from Djs like Starfish and EEZIR to NASA, who used the event to highlight their Spitzer Space Telescope. The entire event was held under a dynamic bamboo sculpture designed by the cutting-edge design firm Levitas. Over 1600 people attended the event raising, significant funds and generating visibility and press for the venue and all involved.
Following up on the popular and critical success of the first Terrabyte event, Praccis spearheaded Terrabyte 2. Directly involved in the design of the event’s new Ecolab pavilion, Praccis helped make this event a success resulting in a doubling of attendance from the previous years.
Praccis is currently in the preliminary phase of designing a home to showcase our ideas on modern living and Green design.
Aiming for LEED
Platinum certification and minimal construction waste, the project takes advantage of the features of a narrow lot in the hills of Silverlake, Los Angeles.
Located at the entrance of the Santa Fe Arts Colony, Bob Zoell’s design emphasizes size and height, as the fiberglass and steel sculpture stands at 34 ½ feet. A depiction of the classic artist palette, the sculptural entry statement creates a black silhouette, suggestive of an otherworldly, alien like, monster trumpeting its presence in the landscape of the industrial Santa Fe area.
Los Angeles, CA, 2009
Community Redevelopment Agency of the City of Los Angeles
Industrial Redevelopment Project Area, Downtown Region
Erik Qvale as CRA/LA Contracted Consultant
In July of 2008 The Santa Monica Pier and beach hosted glow, a dusk to dawn transformation of this California landmark complete with art installations by dozens of artists from around the world. Praccis worked with glow to develop a long-range creative strategy that integrates event sponsorship with the culture-focused spirit of this unique civic event.